Top 3 Network Monitoring Use Cases for MSPs

Alyssa Lamberti
Alyssa Lamberti Last updated on Apr. 29, 2020

Top 3 Network Monitoring Use Cases for Service Providers (MSPs)

In Summary

You may have heard IT professionals go on about the importance of monitoring your network performance and how a network performance monitoring software can help you pinpoint the cause of problems like dropped calls, slow downs, or connection losses. The easiest way to get the point across is to understand the specific situations in which the solution will be used. So today, we’re running you through 3 use cases for network performance monitoring, specifically for service providers (MSPs).

For many companies, their network is a foundation atop which their house is built. If their foundation is crumbling, the whole house falls apart.

Think of your business like a revenue property, and you’re the landlord. Slow downs or dropped connections are like cracks in your foundation. As the cracks accumulate, the strength of your foundation is jeopardized. You’ll then be forced to spend a ridiculous amount of money and time fixing the foundation because you didn’t fix the cracks as they appeared, and you’ll also run the risk of losing your tenants, or for businesses, clients.

To avoid all of this, let’s look at some concrete examples of when a network performance monitoring solution is your best bet at saving the very foundation of your business.

Use Case Overview

In this article, we’ll be covering 3 top networking monitoring use cases for services providers (MSPs). Here’s a quick overview before we delve into each with more detail.


  • Used during or after the sales process
  • Used to qualify the network before deployment of a monitoring solution
  • Identifies issues before a migration


  • Customer/ user complains about a performance performance issue
  • End-to-end visibility is required to pinpoint the source of an issue
  • Used as a diagnostic tool

Continuous Monitoring

  • Becomes a permanent installation for continuous network monitoring
  • Proactively discover performance issues and be alerted instantly
  • Find and fix issues before they affect end-users

The most important thing to remember is that you can’t fix what you can’t measure!

Now let’s get to the use cases.

Use Case #1 - Network Assessment

The Problem:

You’re deploying a new service that relies on network connectivity to function.

For example, you have a customer migrating from on-premise VoIP to a hosted VoIP. A network connection, be it either a private connection or internet connection, is required to use the new service.

You need to make sure the network connection is strong and reliable before the service is deployed. If there’s an issue with the network quality after the deployment of the new service, your customer will be frustrated and you’ll be scrambling to solve an issue that you could have identified earlier.

The Solution:

You need to act sooner than later. During your sales process or before the service deployment, perform a network assessment to validate that the end-to-end network performance, right from the customer to the service provider infrastructure, is strong and reliable enough to sustain the new service.

Testing the network performance before service deployment will help you identify issues with the LAN, WAN, firewalls or internet access.

The Gain:

Mitigate any post-deployment risk by quickly finding and fixing issues before the new service is deployed and the migration is completed.

Avoid failures, panic and client frustration by delivering a successful deployment the first time. You’re guaranteed to start your business relationship on the right foot by starting it with success!

Use Case #2 - Troubleshooting

The Problem:

Your end-users start reporting intermittent service performance and slowness issues. You’re a service provider (or MSP) that relies on a third-party network to deliver the service that you’re selling to your customers. Everything looks fine from your end, but you’re unable to confirm that everything is running smoothly between your customer and their infrastructure, because it’s being hosted by a third-party.

Bottom line is that your customer is experiencing problems and is unsatisfied, so you need to quickly figure out what is going wrong so you can support your customer.

The Solution:

Deploy a monitoring solution, specifically a device network monitoring solution, that measures end-to-end network performance to identify issues whether they are located within the Customer LAN, Firewalls, or internet access.

Get a 360-degree view of network and application connections to see issues you never would have had visibility of before.

The Gain:

Measuring network performance using a software that continuously measures technical metrics allows you to find issues, even before the end-user experiences them.

Quickly identify if the problem is related to the network, where it is and when it occurs. You can then confirm if you, the service provider, need to continue troubleshooting and manage your customer’s expectations.

Use Case #3 - Continuous Monitoring

The Problem:

Service providers (MSPs) aren’t really able to troubleshoot past intermittent network issues if the issues disappear by the time the customer reports them.

The truth is that it's a bad user experience for customers to report issues to their service providers, and their service providers have no clue that something is wrong. You want to ensure that an issue is resolved before it ever reaches the user.

The Solution:

Deploy a continuous network performance monitoring solution to proactively monitor and identify network issues affecting customer experience, even before the user realizes there’s an issue.

The Gain:

Proactively fix issues, even before they affect customers.

Not only will this avoid a whole lot of customer frustration, but it’ll also create value for customers, knowing that their service provider is constantly looking out for them.

In addition, the overall service performance can differentiate one service provider from the competition. Turn a negative event into a good customer experience by taking care of the customer issues quickly and efficiently.

Why You Need Network Performance Monitoring

There you have the 3 top use cases for using a network monitoring solution, especially if you’re a service provider (MSP)!

Essentially, you want to make sure you’re always:

  • Monitoring
  • Testing
  • Fixing

If you want to learn more about why you should be monitoring your network, you can check out our blog post on the “Top 7 Reasons Why You Should Monitor Network Performance.

Top 7 Reasons Why You Should Monitor Network Performance

You can also try our solution for yourself and make sure your network, or your client’s network, is operating at the highest level possible.

Get a free trial of Obkio’s Network Performance Monitoring Solution by signing up here.

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