The Experience Watchtower: Top 22 Digital Experience Monitoring Tools

In today's digital landscape, where user experience can make or break the success of a business, organizations are increasingly prioritizing the monitoring and optimization of their digital experiences. Enter the world of digital experience monitoring (DEM) tools, which serve as vigilant guardians, ensuring that every user interaction is seamless, satisfying, and impactful.

In this article, we present a comprehensive compilation of the top 22 digital experience monitoring tools, collectively forming 'The Experience Watchtower.' These tools are the vanguards of user experience, equipping organizations with the means to measure, track, and enhance the performance and satisfaction of their digital services.

From real-user monitoring (RUM) to synthetic monitoring, application performance monitoring (APM), and beyond, these cutting-edge tools offer a range of features and capabilities that enable organizations to delve into the intricate details of the user journey. By leveraging data-driven insights, businesses can uncover hidden performance bottlenecks, optimize user flows, and elevate the overall digital experience.

Within 'The Experience Watchtower,' you will encounter renowned industry titans and emerging disruptors, each wielding their own unique set of strengths and functionalities. From analytics powerhouses that unravel the mysteries of user behavior to APM solutions that scrutinize every layer of an application's performance, these tools have earned their place on the front lines of digital experience monitoring.

Whether you seek to monitor the behavior of your external customers, understand their preferences, or strive to empower your internal teams with top-notch tools and network performance monitoring capabilities, 'The Experience Watchtower' has got you covered. We have curated this list to guide you through the vast landscape of DEM tools, offering insights into the features, benefits, and standout aspects of each tool.

Digital Experience Monitoring (DEM) tools are software solutions used to monitor and analyze the performance and user experience of digital services, applications, and websites. They provide insights into the end-to-end digital experience of users, helping organizations identify and resolve issues that may impact user satisfaction and business outcomes.

Digital Experience Monitoring tools typically employ a combination of real-user monitoring (RUM), synthetic monitoring, and application performance monitoring (APM) techniques to collect data and provide comprehensive visibility into the user journey. Here are some key features and capabilities of Digital Experience Monitoring tools:

1. Real-User Monitoring (RUM): Digital Experience Monitoring tools may use RUM to collect data from real users accessing digital services. They capture and analyze metrics such as page load times, response times, network latency, and user interactions. This data helps organizations understand how users experience their services and identify performance bottlenecks.

2. Synthetic Monitoring: Some Digital Experience Monitoring tools can simulate user interactions with digital services from various locations and devices. By mimicking user behavior, they measure and track performance metrics, such as page load times, transaction completion rates, and availability. Synthetic monitoring enables proactive testing and monitoring of critical user paths.

3. End-to-End Visibility: Digital Experience Monitoring tools provide visibility into the entire user journey, starting from the initial interaction with the application or website to the completion of desired actions. They track and analyze performance across different layers, including client-side (e.g., browser performance), network, server-side, and third-party integrations.

4. User Experience Analytics: Digital Experience Monitoring tools offer analytics and reporting capabilities to interpret collected data. They provide insights into user behavior, conversion rates, session replays, error rates, and other metrics. This information helps organizations identify patterns, diagnose issues, and optimize the user experience.

5. Alerting and Incident Management: Digital Experience Monitoring tools can send alerts or notifications when performance metrics deviate from defined thresholds. This enables proactive identification and resolution of issues to minimize downtime and mitigate user impact. Incident management features help teams collaborate and resolve problems efficiently.

6. Third-Party Monitoring: Many digital services rely on third-party integrations, such as content delivery networks (CDNs), advertising platforms, or social media widgets. Digital Experience Monitoring tools monitor the performance and availability of these third-party components, ensuring they don't degrade the overall user experience.

7. Mobile and API Monitoring: Digital Experience Monitoring tools often support monitoring of mobile applications and APIs. They track performance and user experience across different mobile devices, operating systems, and network conditions. API monitoring ensures that backend services and integrations are performing as expected.

By leveraging Digital Experience Monitoring tools, organizations can proactively monitor, analyze, and optimize the digital experience of their users. These tools help improve user satisfaction, increase conversion rates, and drive better business outcomes.

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Digital Experience Monitoring (DEM) tools can be categorized into two main types based on the users they monitor: internal users (employees) and external users (customers or end-users). These categories reflect the different monitoring needs and objectives of organizations.

External user monitoring focuses on measuring the behavior and experience of customers or end-users who interact with an organization's applications, websites, or digital services. The primary goal is to understand how external users perceive and interact with these digital touchpoints. This information is crucial for improving user satisfaction, optimizing conversions, and enhancing the overall customer experience.

• Google Analytics: Google Analytics is a widely used web analytics tool that provides insights into user behavior, website traffic, conversion rates, and other relevant metrics. It helps organizations track and analyze various aspects of their website or application's performance.
• Application Performance Monitoring (APM) tools: APM tools like Dynatrace, AppDynamics, New Relic, and others offer comprehensive monitoring solutions for tracking the performance and availability of applications. They provide real-time visibility into the performance of application components, database queries, and external dependencies.

These tools collect data from external users, such as page load times, response times, conversion rates, and user interactions. They help organizations identify performance bottlenecks, diagnose issues, and optimize the user experience to drive better business outcomes.

External user monitoring tools focus on measuring and optimizing the experience of customers or end-users interacting with an organization's applications, websites, or digital services. The functions commonly found in these tools include:

• Performance Monitoring: External user monitoring tools track and analyze performance metrics such as page load times, response times, and transaction completion rates. They provide insights into the performance bottlenecks, slow-loading pages, or backend issues that may impact the user experience.
• User Behavior Analysis: These tools offer features for analyzing user behavior, including session replays, click heatmaps, and conversion funnel analysis. They help organizations understand how users navigate through the website or application, identify usability issues, and optimize user flows for better conversions.
• Availability Monitoring: External user monitoring tools monitor the availability of websites or applications from various geographic locations and devices. They detect and alert organizations about any downtime or disruptions, ensuring that services remain accessible to users.
• Error and Alert Management: These tools track and manage errors, exceptions, and alerts generated by the application or website. They provide insights into error rates, identify the root causes, and enable organizations to address issues promptly, reducing the impact on user experience.
• Third-Party Integration Monitoring: Many external user monitoring tools offer functionality to monitor the performance of third-party integrations, such as content delivery networks (CDNs), advertising platforms, or social media widgets. This ensures that these integrations do not negatively impact the overall user experience.

Internal user monitoring focuses on measuring the performance and experience of tools, applications, and network infrastructure used by an organization's employees. The primary objective is to ensure that internal systems are performing optimally, supporting efficient workflows, and enabling employees to work at their best.

Tools used for internal user monitoring include:

• Network Performance Monitoring: Tools like Obkio, Kentik, ThousandEyes, and Catchpoint are designed to monitor network performance, including bandwidth, latency, and packet loss and network availability. These tools help organizations identify and troubleshoot network issues that may impact employee productivity and system performance.
• Employee Experience Monitoring (EEM): EEM tools provide insights into how employees are interacting with digital tools and services. They monitor metrics such as application response times, login durations, application crashes, and overall employee digital experience. By identifying performance issues or usability challenges, EEM tools help organizations optimize internal systems and enhance employee productivity.

Internal user monitoring tools ensure that internal applications, tools, and network infrastructure are reliable, responsive, and meet the needs of employees. By proactively monitoring and addressing any issues, organizations can improve employee satisfaction, reduce downtime, and increase operational efficiency.

Internal user monitoring tools focus on measuring and optimizing the performance and usability of tools, applications, and network infrastructure used by an organization's employees. The common functions found in these tools include:

• Network Performance Monitoring: Network Performance Monitoring tools provide visibility into network performance metrics, including latency, packet loss, and bandwidth utilization. They help organizations identify network bottlenecks, troubleshoot connectivity issues, and ensure optimal network performance for employees.
• Application Performance Monitoring (APM): APM functionality within internal user monitoring tools helps organizations track and analyze the performance of internal applications. It monitors metrics like response times, resource consumption, and transaction flows to identify any performance issues impacting employee productivity.
• User Experience Monitoring: These tools measure and analyze the digital experience of employees using internal tools and applications. They capture user interactions, track response times, and provide insights into the usability and performance of internal systems.
• Endpoint Performance Monitoring: Internal user monitoring tools often include functionality to monitor endpoints, such as laptops, desktops, or mobile devices, used by employees. They track device health, software performance, and security compliance to ensure optimal endpoint performance.
• Incident and Problem Management: Internal user monitoring tools offer capabilities to manage incidents and problems related to internal systems. They help IT teams track and prioritize issues, collaborate on resolutions, and ensure minimal disruption to employee workflows.

These functions enable organizations to optimize the performance, usability, and availability of internal systems, ensuring that employees can work efficiently and effectively.

In summary, digital experience monitoring tools can be categorized into external user monitoring and internal user monitoring based on the user type they focus on. External user monitoring tools track and analyze the behavior and experience of customers or end-users, while internal user monitoring tools ensure the performance and usability of tools and systems used by employees. Both categories play crucial roles in optimizing the overall digital experience and driving business success.

Ensuring optimal performance and usability of internal tools, applications, and network infrastructure is paramount for organizations to enable their employees to work efficiently and maintain productivity. Internal digital experience user monitoring tools specializing in network performance monitoring and application performance monitoring play a critical role in identifying and resolving issues that can hinder employee workflows. In this section, we present a curated list of the top 13 network and application performance monitoring tools designed for internal user monitoring.

These tools offer comprehensive insights into network health, application performance, and employee digital experiences. By leveraging these tools, organizations can proactively monitor, diagnose, and optimize their internal systems, fostering an environment that empowers employees to perform at their best.

Obkio offers a cloud-based network performance monitoring tool that provides real-time monitoring and performance analytics for cloud networks. This platform offers a range of features, including network latency and packet loss monitoring, as well as bandwidth monitoring, to help identify network bottlenecks and optimize network performance.

Obkio's Network Performance Monitoring (NPM) tool serves as a robust digital experience monitoring solution by leveraging synthetic traffic to replicate user behaviour within a network environment and measure network performance from the end-user's perspective.

By generating synthetic traffic that mirrors real-world scenarios, Obkio's NPM tool provides valuable insights into how users experience the network, allowing for a comprehensive assessment of factors such as latency, packet loss, and overall connectivity. This approach enables organizations to proactively identify and address potential issues, ensuring a seamless and optimal digital experience for end-users across various network-dependent applications and services.

One of the advantages of Obkio's network monitoring tool is its user-friendly interface. The platform's intuitive interface provides real-time insights into network performance, enabling users to detect and troubleshoot network issues quickly. Users can access the network monitoring and testing features via an easy-to-use interface that offers a range of options to identify and address network issues.

Obkio’s Pricing:

• Free : 2 Agents | 1 Device | 1 User (Limited Functionality)
• $399 / month : 10 Agents | 5 Devices | 2 Users
• $699 / month : 10 Agents | 10 Devices | 5 Users
• Additional Fees for Additional Agent, Device and User

Obkio's pricing information is available on their website. They offer a range of pricing plans based on the number of agents required to monitor a network. The pricing is flexible, and the cost per agent decreases as the number of agents increases. Additionally, Obkio offers a free trial for organizations to test out the platform and determine if it meets their needs before committing to a paid plan.

In fact, you can use Obkio's Price Calculator to build your custom plan, and get a customized quote that you can use for your business' budgetting and planning needs.

Learn more here : https://obkio.com/pricing/

Free Trial: https://obkio.com/signup/

Obkio’s App Interface::

Obkio Network Monitoring App Tour

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If you're interested in seeing Obkio's network monitoring platform in action, you can watch their free demo, book a personalized demo with Obkio's Network Pros, or dive right in!

To help you start monitoring and troubleshooting network issue in minutes, Obkio offers a free 14-day trial of all their premium features. With the help of Obkio's Onboarding Wizard, users can start collecting performance data and identifying network issues in minutes.

• 14-day free trial of all premium features
• Deploy in just 10 minutes
• Monitor performance in all key network locations
• Measure real-time network metrics
• Identify and troubleshoot live network problems

Kentik is a network traffic intelligence platform that provides real-time network performance monitoring and analytics.

Its features include DDoS protection, network security monitoring, network performance optimization, and API integration. Kentik offers two pricing options - Essentials and Pro, which vary in included FPS, API queries/hour, dashboards, and scheduled reports.

The pricing for Kentik's Network Observability Cloud is based on the number of flow logs per second processed. Users can quickly identify and troubleshoot network issues with Kentik's user-friendly interface.

Kentik App Interface::

ThousandEyes is a cloud-based network performance monitoring tool that offers real-time monitoring and analytics for network performance, application performance, and user experience. Its key features include real-time alerts, device tracking, network topology mapping, and application performance monitoring.

ThousandEyes' easy-to-use interface helps users quickly identify and troubleshoot network issues.

ThousandEyes App Interface:

Catchpoint is a cloud-based network and digital experience monitoring platform that provides real-time monitoring and analytics for network performance, web performance, and user experience. Its key features include real-time alerting, device tracking, network topology mapping, and API integration.

Catchpoint App Interface:

Experience the power of the Catchpoint platform in action! This demo provides an overview of Catchpoint's real-time visibility into global monitoring networks and its various platform dashboards. You'll discover how monitoring teams can leverage Catchpoint to perform synthetic tests, analyze real-time user data, and monitor full network performance to optimize the user experience.

AppNeta is a cloud-based network performance monitoring tool that offers real-time monitoring and analytics for network performance and application performance. Its key features include real-time alerting, device tracking, network topology mapping, and API integration. AppNeta offers five pricing options, including Small Office, Large Office, Data Center, and two Global Monitoring options.

AppNeta App Interface:

LiveAction is a cloud-based network performance monitoring and diagnostics tool that provides real-time monitoring and analytics for network performance.

Its key features include real-time alerts, network topology mapping, application performance monitoring, and API integration. LiveAction offers various pricing options, including LiveNX WAN Perpetual License and LiveNX SMB Perpetual License.

LiveAction App Interface:

A comprehensive IT management software solution that offers network bandwidth monitoring capabilities. It provides real-time traffic analysis, bandwidth usage reports, device tracking, and more. It can monitor a variety of network devices and applications and offers customizable alerts and notifications to keep users informed of network performance issues. PRTG offers cloud-based network monitoring services that allow users to monitor their network from anywhere and offers flexible deployment options.

PRTG Network Monitor offers a range of pricing options depending on the number of devices and aspects (a feature or capability within PRTG) to be monitored.

PRTG App Interface:

A popular IT management software solution that offers network bandwidth monitoring capabilities. It provides real-time traffic analysis, bandwidth usage reports, device tracking, and more. It can monitor a range of network devices and applications and offers customizable alerts and notifications to keep users informed of network performance issues. OPManager offers cloud-based network monitoring services that allow users to monitor their network from anywhere and provides a range of deployment options, including on-premises, hosted, or as a virtual appliance.

Manage Engine OPManager offers two editions: Standard and Professional, and both editions are available in different packages based on the number of devices and users.

Manage Engine OPManager App Interface::

A comprehensive network performance monitoring tool that provides real-time visibility into network performance and health. It offers network device monitoring, traffic analysis, and real-time alerts and notifications to help identify and troubleshoot network issues. SolarWinds offers cloud-based network monitoring services that allow users to monitor their network from anywhere and offers flexible deployment options.

SolarWinds Network Performance Monitor (NPM) is licensed based on the number of network elements being monitored, which include nodes, interfaces, and volumes.

SolarWinds App Interface:

An IT infrastructure monitoring and management platform that offers real-time visibility into network performance, health, and security. It provides network device monitoring, traffic analysis, and customizable alerts and notifications to help identify and troubleshoot network issues. ScienceLogic offers cloud-based network monitoring services that allow users to monitor their network from anywhere and provides a range of deployment options, including public and private cloud, on-premises, or hybrid.

ScienceLogic App Interface:

A cloud-based IT infrastructure monitoring and management platform that provides real-time visibility into network performance and health. It offers network device monitoring, traffic analysis, and real-time alerts and notifications to help identify and troubleshoot network issues. LogicMonitor offers cloud-based network monitoring services that allow users to monitor their network from anywhere and provides a range of deployment options, including public and private cloud, on-premises, or hybrid.

LogicMonitor's pricing is based on the number of monitored devices. The cost per device per month decreases as the number of devices being monitored increases.

LogicMonitor App Interface::

A cloud-based network monitoring and management tool that provides real-time visibility into network performance, health, and security. It offers network device monitoring, traffic analysis, and customizable alerts and notifications to help identify and troubleshoot network issues. Auvik offers cloud-based network monitoring services that allow users to monitor their network from anywhere and provides a range of deployment options, including public and private cloud, on-premises, or hybrid.

Auvik App Interface:

An IT infrastructure monitoring and management platform that offers network device monitoring, traffic analysis, and customizable alerts and notifications to help identify and troubleshoot network issues. It provides real-time visibility into network performance and health and offers cloud-based network monitoring services that allow users to monitor their network from anywhere and provides a range of deployment options, including public and private cloud, on-premises, or hybrid.

Progress WhatsUpGold App Interface:

In the realm of digital experience monitoring (DEM), Application Performance Monitoring (APM) software plays a pivotal role in ensuring optimal performance, availability, and user satisfaction across applications. These APM solutions provide organizations with deep insights into application performance, allowing them to identify and resolve issues that may hinder the digital experience for users.

In this section, we highlight the top 6 APM software solutions for digital experience monitoring. These industry-leading tools are designed to track and analyze application performance metrics, enabling organizations to deliver seamless and exceptional digital experiences.

From real-time performance monitoring to advanced diagnostics and analytics, these APM software solutions offer a comprehensive set of features to optimize the digital experience for users. By leveraging these tools, organizations can proactively identify performance bottlenecks, streamline workflows, and ensure smooth, responsive, and high-performing applications.

Join us as we explore the top 6 APM software solutions that are redefining digital experience monitoring. Discover how these tools empower organizations to unlock the full potential of their applications, deliver outstanding user experiences, and drive tangible business outcomes.

Datadog is a cloud-based monitoring and analytics platform that provides monitoring, alerting, tracing, and logging capabilities for applications and infrastructure. It offers full-stack observability with support for over 450 integrations across more than 150 technologies, including AWS, Azure, GCP, Kubernetes, and Docker. Datadog's cloud monitoring services enable users to collect and analyze data from across their entire stack, providing deep insights into system performance and helping them troubleshoot issues quickly.

Datadog offers various pricing plans with different features and capabilities, so it's recommended to review their website and speak with a sales representative to determine the best plan and pricing for a specific use case.

Datadog App Interface:

AppDynamics is an application performance monitoring (APM) solution that provides real-time insights into application performance, user experience, and business impact. It provides end-to-end visibility across application environments, including cloud, on-premises, and hybrid environments, enabling users to quickly identify and resolve issues before they impact end-users. AppDynamics' cloud monitoring services allow users to monitor their applications, microservices, and APIs in real-time and track performance metrics such as response times, error rates, and resource utilization.

AppDynamics provides the Advanced and Peak plans, which cater to the needs of larger enterprises, offering additional features such as multi-cloud support, machine learning, and analytics.

AppDynamics App Interface:

Dynatrace is an APM and digital experience management (DEM) solution that provides real-time insights into application performance, user experience, and business impact. It uses AI-powered automation to detect anomalies and performance issues, providing root cause analysis and recommendations for remediation. Dynatrace's cloud monitoring services allow users to monitor their applications and infrastructure across cloud, hybrid, and multi-cloud environments, providing visibility into cloud provider-specific metrics such as AWS, Azure, and Google Cloud.

Dynatrace offers full-stack monitoring, infrastructure monitoring, and digital experience monitoring with pricing that varies depending on factors such as the level of services and support needed, the size and complexity of the environment being monitored, and the length of the contract.

Dynatrace App Interface:

Splunk is a cloud-based platform that provides monitoring, logging, and analytics capabilities for applications and infrastructure. It offers machine learning-driven insights and predictive analytics for detecting and resolving issues, and provides support for over 300 integrations across multiple technology stacks. Splunk's cloud monitoring services allow users to monitor their entire stack, from infrastructure to application performance, and analyze data in real-time to identify issues and troubleshoot problems.

Splunk offers three pricing tiers for its Observability Cloud: Infrastructure, App & Infra, and End-to-End. Splunk also offers individual observability offerings, including Splunk Infrastructure Monitoring, Splunk APM, Splunk RUM, Splunk Synthetic Monitoring, Splunk On-Call, and Splunk IT Service Intelligence, each with their own starting prices.

Splunk App Interface:

New Relic is an APM solution that provides real-time insights into application performance, user experience, and business impact. It offers support for multiple languages, frameworks, and environments, including cloud, on-premises, and hybrid environments, and provides customizable dashboards and alerts for tracking performance metrics. New Relic's cloud monitoring services enable users to monitor their entire stack, including applications, infrastructure, and logs, and provides out-of-the-box integrations with popular cloud platforms such as AWS, Azure, and GCP.

New Relic offers different pricing plans for its network observability platform, with varying data and user costs.

New Relic App Interface:

Elastic Observability is a cloud-based monitoring and observability solution that provides real-time insights into application performance, infrastructure, and logs. It offers support for multiple technologies and integrations, including AWS, Azure, and GCP, and provides customizable dashboards and alerts for tracking performance metrics. Elastic Observability's cloud monitoring services enable users to monitor their entire stack, from infrastructure to application performance, and analyze data in real-time to identify issues and troubleshoot problems.

Elastic Observability offers four pricing tiers based on the level of features and support provided. Each tier includes additional features like security, observability applications for APM, logging, and metrics, and advanced security features, machine learning capabilities for anomaly detection, cross-cluster replication, searchable snapshots, support for searchable cold and frozen tiers, and Elastic Maps Server.

Elastic Observability App Interface:

Monitoring and optimizing the digital experience of your external users is crucial for enhancing customer satisfaction, improving conversions, and driving business success. To achieve these goals, organizations rely on external user digital experience monitoring tools that provide insights into user behavior, performance metrics, and overall user satisfaction.

Here, we present a list of top external digital experience user monitoring tools that empower organizations to track and analyze user interactions, identify bottlenecks, and optimize the user experience.

These tools offer a range of features, from web analytics and session replay to application performance monitoring, allowing organizations to gain deep visibility into their digital services and make data-driven decisions. While the popularity and availability of these tools may vary, they are widely recognized for their effectiveness in helping organizations improve their external digital user experiences.

Here's a list of top external digital experience user monitoring tools (in no particular order):

1. Google Analytics: A widely used web analytics tool that provides comprehensive insights into user behavior, website traffic, conversions, and more.
2. Smartlook: A user behavior analytics tool that allows organizations to analyze user interactions, conduct session replays, and understand user journeys to improve conversion rates.
3. FullStory: A customer experience analytics platform that captures and analyzes user interactions, providing insights to enhance user experience and conversion rates.
4. Adobe Analytics: A powerful analytics solution that enables organizations to track and analyze user behavior, engagement, and conversion rates across various digital channels.
5. Hotjar: A user behavior analytics and feedback tool that helps organizations understand user interactions through heatmaps, session recordings, and user feedback surveys.
6. Clicktale (now Contentsquare): A user experience analytics platform that provides deep insights into user behavior, enabling organizations to optimize conversion rates and improve user journeys.
7. Quantum Metric: A platform that combines user analytics, session replay, and real-time data to optimize digital experiences and drive higher conversions.

It's important to note that the popularity and availability of digital experience user monitoring tools may vary over time. Organizations should evaluate their specific requirements and consider factors such as pricing, features, scalability, and integration capabilities when selecting a tool for their monitoring needs.

In conclusion, the realm of digital experience monitoring is a dynamic and crucial aspect of modern business success. The top 22 digital experience monitoring tools, showcased within 'The Experience Watchtower,' equip organizations with the means to closely monitor, analyze, and optimize the performance and satisfaction of their digital services. By harnessing the power of these tools, businesses can gain deep insights into user behavior, uncover performance bottlenecks, and proactively enhance the overall digital experience.

Obkio's Network Performance Monitroing Tool offers comprehensive network performance monitoring capabilities, empowering organizations to ensure optimal network health and availability. As a product-focused team, Obkio understands the importance of hands-on experience. That's why they are offering a free trial, allowing you to explore their software firsthand and discover the value it can bring to your digital initiatives.

By taking advantage of Obkio's free trial, you can delve into the world of digital experience monitoring, experiencing firsthand the power of a comprehensive monitoring solution. The free trial offers an opportunity to understand the capabilities of Obkio, gain insights into your network performance, and optimize the digital experiences of both your external customers and internal teams. It's the best way to test the software and learn more about digital experience monitoring without any sales pressures.

• 14-day free trial of all premium features
• Deploy in just 10 minutes
• Monitor performance in all key network locations
• Measure real-time network metrics
• Identify and troubleshoot live network problems

So, step into the world of digital experience monitoring and revolutionize your user experiences by trying Obkio's free trial. Empower your organization to proactively monitor, diagnose, and optimize digital services, ensuring seamless and impactful experiences for all users.