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The Obkio team has been working hard to grow our business and our audience, and as such, it was time to introduce a new member to the Obkio team. Recently we welcomed Alyssa, our new Digital Marketing Specialist!
You may have already been unofficially introduced to her through her posts on our social media accounts, but in today’s blog post we want to officially introduce her and talk a little bit about our marketing goals.
Obkio’s Marketing Goals 
As we mentioned before, our team has been working hard on perfecting our Network Performance Monitoring Solution (which you can try for free here). We’ve been building out our list of products and adding new Public Monitoring Agents to our repertoire.
As such, we really want to double down on getting people to discover our solution, and understand the importance of monitoring your network performance in order to keep your business running smoothly, and deliver the best possible end-user experience.
We want to keep nurturing our local presence here in Montreal, as well as try to reach a whole new international audience that can greatly benefit from our solution.
That’s where Alyssa and our marketing efforts come in.
Alyssa will be working hard to create a strong brand presence for Obkio, and create tailored, informational content to help all of you improve the way you monitor and test your network performance, with Obkio of course.
She’ll be helping our team reach an audience who have network issues they don’t know how to solve and direct them towards a solution that can make all the difference. In addition, she’ll also help spread tips and tricks to our existing client-base, to help them get the most out of their solution.
Investing in our content, our branding, and our reach was a next logical step for Obkio, and we’re excited to keep helping companies perform, and keep learning about how we can do better.
A Little Bit of Background
Alyssa comes from a background in English Literature, but dove into the world of Marketing right after graduating from university.
Since then, she’s worked with companies in the tech industry, from software, business consulting, and ERP, both in the B2C and B2B sphere to help them create a strong brand presence and reach a wider audience.
Alyssa has worked to create a variety of content, from blog posts to podcasts, embraced the world of SEO, and created marketing strategies including co-marketing. Additionally, she has utilized marketing automation tools and developed nurturing campaigns in partnership with sales teams and strategic partners.
When the opportunity at Obkio presented itself, it was a challenge she couldn’t say no to.
You’ll be seeing Alyssa regularly on our blog and social media, as well as every other marketing initiatives we have going on.
We hope you’re as excited about this new venture as we are, and we invite you to follow us on social media to keep up with our new content!
Have You Tried Obkio Yet?
While you’re here, we wanted to ask you if you’ve been monitoring your network performance?
It’s your chance to try our solution for yourself and make sure you’re operating at the highest level possible. Get a free trial of Obkio’s Network Performance Monitoring Solution by signing up here.
You can also learn more about our products below:
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